Fast, accessible and inexpensive new channels of communication are revolutionizing how the world communicates. For
Accountancy Ireland these new media channels open the way to enhanced engagement with readers and bring with them the ability to deliver added value across a variety of platforms. For example, when the
new digital edition of Accountancy Ireland was launched, the magazine staff was able to engage directly with readers to find out how it was displaying on their screens, how intuitive it was, whether they could operate the plug-ins like the embedded sound and video files, whether they wanted to print or download, or just read the issue online. These channels provide a direct, effective and inexpensive means of engagement with readers and communities. They make it easy for readers to talk back. It’s quick, it’s easy and, best of all, it’s fun! And, of course, it means that Chartered Accountants around the world have much more immediate access to events than was previously possible.
