At the
D.B. Weldon Library on the campus of the University of Western Ontario, an expression of Canadian culture like no other quietly sits waiting to be uncovered. This incredible collection of materials is known as
The Canadian Tire Heritage Collection. It's a treasure trove that includes hundreds of catalogues dating back to the early 1930s, internal newsletters, annual reports, 39,000 photographs, various versions of Canadian Tire money and hundreds of audio and visual files including some now-famous television ads.
To learn more, read the article “
Canadian Tire archives - treasure trove” in
Western News (November 22, 2007 Vol. 43 No. 32) which is also
available online.
