In 1991, the Chartered Accountants of Canada introduced a
new CA logo to present “A Bold New Image...with a Focus on the Future” aimed at
creating a new visual identity for Chartered Accountants (CAs) across Canada.
According to the Announcement Brochure: “Symbolizing the unity of our
profession across the country, the new image provides a strong foundation for
clear, consistent communication.” and “The new identity reflects the pride we
feel regarding our history of success, and the enthusiasm with which we face
our future as Chartered Accountants in Canada.”
The announcement states: “This new design will be used by
all the provincial institutes as well as by The Canadian Institute of Chartered
Accountants. This consistency of application will help to communicate the
strength, stability and endurability of a cohesive, national profession. The identity
derives exceptional strength from the clean simplicity of its design. It
incorporates the letters “CA” into the visual symbol of a building block or
cornerstone to further reinforce the concepts of strength and unity.” The
announcement also states that: “The timelessness of the classic design reflects
our long-standing tradition of quality. A tradition which reaches back through
more than 100 years of history and will reach forward into our future.” (To
view and read the announcement, click on the images.)
This new CA logo received a certificate of merit in the
corporate identity category at the
First
Annual Design Effectiveness Awards in 1992 (see the article “
CA
Logo Wins Recognition”
on page 8 of the
August 1992 issue of
CA Magazine).
The logo served the CA profession for about 16 years, until 2007, when a dynamic
and modern redesigned logo was unveiled (refer to
Canada’s CAs symbolized by new logo,
posted on May 4, 2011).
The announcement states: “This new design will be used by
all the provincial institutes as well as by The Canadian Institute of Chartered
Accountants. This consistency of application will help to communicate the
strength, stability and endurability of a cohesive, national profession. The identity
derives exceptional strength from the clean simplicity of its design. It
incorporates the letters “CA” into the visual symbol of a building block or
cornerstone to further reinforce the concepts of strength and unity.” The
announcement also states that: “The timelessness of the classic design reflects
our long-standing tradition of quality. A tradition which reaches back through
more than 100 years of history and will reach forward into our future.” (To
view and read the announcement, click on the images.)
