The Report of the Task Force on Strategic Planning was completed in July 2004 and subsequently endorsed by each of the governing bodies of the Canadian CA profession. The Message from the Chair provides a perspective on the strategic planning process. It notes: “By early 2003, the profession’s last major “vision” project from the mid-1990s required a rethink, given the many shifts in our environment over the last decade. The Task Force on Strategic Planning was established in the summer of 2003. Member and market input and analysis occupied the initial period of the Task Force’s work.”
“This report can only capture a portion of the very valuable intelligence and ideas we garnered from this activity but we are satisfied that our recommendations are based on solid evidence and sound analysis. Past strategic planning by our profession was our starting place for this exercise. We found the underlying planning to be very strong but did observe problems with execution, given our complex decision-making framework and diverse priorities of the provincial Institutes/Ordre. We are confident this has been overcome by the strong support and cooperation among the senior management group, the Council of Senior Executives (CSE), regarding our work. We recommended a new vision “trusted, internationally recognized financial leaders in senior management, advisory, tax and assurance roles.” ...CAs enjoy a very strong starting position in achieving this vision but bold action is required in four areas — branding, education, member relations and the public trust.”
(Read the CICA report Strategic Crossroads for the CA Profession and the related Appendices, published in October 2004.)
